MINI's nieuwste accessoires komen uit de 3D-printer

Steeds meer bedrijven ontdekken de 3D-printer: een merk als Koenigsegg laat bijvoorbeeld complete onderdelen printen. Ook de grotere fabrikanten komen langzaam: hipmerk MINI biedt vanaf volgend jaar bespoke 3D-printing aan.
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MINI verdient een niet-onaanzinelijk deel van zijn marges met customization: tierelantijntjes die de auto onderscheidend maken. De Britten gaan nu next level met een 3D print- en laserets-dienst, waarbij klanten online hun stukje MINI kunnen ontwerpen, bijvoorbeeld met hun eigen naam of handtekening erop. Vervolgens wordt het onderdeel geprint, en opgestuurd. Het hele proces neemt, inclusief bezorging, zo'n vier weken in beslag. 

De nieuwe dienst komt vanaf maart 2018 beschikbaar. Aanvankelijk is de keuze qua kleurstelling beperkt tot de populairste combinaties, later wordt het aanbod uitgebreid.

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