![](https://thumbor.pijper.io/_sK7NlhL_7Cj4S4TdW6HnooWdH4=/728x410/center/middle/filters:format(webp)/https%3A%2F%2Fcdn.pijper.io%2Fsource%2Fautobahn%2F0e36e066b1_tdeliv-1024x576.jpg)
Zoals elk jong bedrijf dat stormachtig groeit, heeft Tesla zo zijn growing pains. Was het eerst nog de productie van de Model 3 die koste wat kost aangejaagd moest worden, inmiddels is de vraag hoe de auto's bij de klanten moeten komen het voornaamste punt van orde (from production hell to delivery logistics hell). In een interne e-mail hamert Elon Musk erop dat de geproduceerde auto's bij de klanten brengen in de laatste dagen van dit kwartaal het aller- allerbelangrijkst is. Hoe meer Tesla's er nog in maart uit gaan, hoe beter de kwartaalcijfers.
Het probleem is echter dat er niet meer zoveel poppetjes aanwezig zijn, sinds Tesla er in januari 3.000 man uitbonjourde. Mensen van je leverteam ontslaan, terwijl er een piek in afzet is, is misschien niet het snuggeserste idee ooit, maar niemand is perfect. In de mail, die in handen is van onder andere CNBC, stelt Musk:
“This is the biggest wave in Tesla’s history, but it is primarily a function of our first delivery of mass manufactured cars on two continents simultaneously, and will not be repeated in subsequent quarters.”
Musk doet in zijn mail een beroep op 'iedereen', maar we weten niet precies hoe we dit moeten lezen. Is het de bedoeling dat random personeelsleden gloednieuwe auto's naar het te leveren adres rijden? Hieronder de mail in zijn geheel:
From: Elon Musk
To: Everybody
Subj. Vehicle Delivery Help Needed!
March 21, 2019
For the last ten days of this quarter, please consider your primary priority to be helping with vehicle deliveries. This applies to everyone. As challenges go, this is a good one to have, as we’ve built the cars and people have bought the cars, so we just need to get the cars to their new owners!
What has made this particularly difficult is that Europe and China are simultaneously experiencing the same massive increase in delivery volume that North America experienced last year. In some locations, the delivery rate is over 600% higher than its previous peak! This was further exacerbated by supplier shortages of EU spec components and a sticker printing error on our part in China that were only resolved in the past few weeks.
North America is also stressed, as the final month of this quarter is almost all North America builds. Moreover, for the first two weeks of March, most cars were sent from our factory in California to the East Coast to ensure arrival before the end of quarter. The net result is a massive wave of deliveries needed throughout Europe, China and North America. This is the biggest wave in Tesla’s history, but it is primarily a function of our first delivery of mass manufactured cars on two continents simultaneously, and will not be repeated in subsequent quarters.
To help, please contact [..] in North America, [..] in China and [..] in Europe.