Dit is de miljoenste 911, en Porsche houdt hem lekker zelf

Porsche heeft zojuist een mijlpaal van jewelste genoteerd: 54 jaar na de eerste 911 rolde bij de Duitsers vandaag de miljoenste Elfer van de band. Een model vol historische verwijzingen, die niet naar een klant maar naar het eigen museum gaat.
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In de 6.234 verschillende smaken waarin hij wordt gemaakt, verkoopt Porsche tegenwoordig 32.500 911's per jaar. Dat is pakweg vier keer zo veel als Ferrari's complete jaarverkoop en bovendien een uitstekende margepakker. Op deze miljoenste 911 wordt echter geen marge gepakt, alleen shine. 

De in Irish Green gespoten Carrera S is in alles een hommage aan de oer-911, wat te zien is aan alle retro-accenten: jaren '60-ruitjesstof, jaren '60 houten stuurwiel, jaren '60 ALL the things. Bovendien wordt de auto de komende tijd een gewillige PR-tool. Porsche gaat hem de complete aardbol rond paraderen, met ritjes in de Schotse Hooglanden, rond de N├╝rburgring, in de VS, China, noem maar op. 

Maar serieus: 1 miljoen 911's, dat is best een prestatie. Hiervan schijnt zo'n 70% nog steeds te functioneren.

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